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Pricing guide · 2026

What does Amazon PPC management actually cost in 2026?

In 2026, US Amazon PPC agencies cluster around $1,500–$5,000 per month, or 10–20% of your ad spend. Entry retainers for smaller accounts typically start at $1,500–$2,000 — before onboarding fees, creative costs and minimum-spend requirements that push the real number higher.

Both dominant models have a built-in conflict: flat retainers ignore how much work your catalog actually needs, and percentage-of-spend quietly rewards the agency for spending more of your money. We price on the one variable that actually drives workload — how many parent ASINs we manage.

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Model
Typical 2026 cost
The catch
Flat retainer
$1,500–$5,000/mo
Same fee whether you have 5 ASINs or 50
% of ad spend
10–20% of spend
Agency earns more when you spend more
Hybrid
$1,000–$2,000 + 2–5% of revenue
Complexity hides the real rate
ASIN-based (ATIL)
$200–$999/mo
Fee tracks workload — your catalog size

Market figures: 2026 published agency pricing guides (SupplyKick, Darkroom, SalesDuo, AMZ Dudes). Hidden extras — onboarding fees, creative charges, minimum spends — are common in retainer models and absent from ours.

Pricing, by parent ASIN

Variations under one parent count as one. Month-to-month, 30-day free trial, ad spend paid by you to Amazon directly.

Try Us

2–3 ASINs

$200/mo

Starter

Up to 10 ASINs

$499/mo

Growth

Up to 25 ASINs

$999/mo

Enterprise

25+ ASINs

Custom

63brands
$16M+marketplace revenue
5.35×blended ROAS
18.7%blended ACOS
1M+orders
Case studies →

Questions

What do US Amazon agencies typically charge in 2026?

Most cluster at $1,500–$5,000 per month or 10–20% of ad spend. Mid-market brands typically pay $4,000–$7,500 monthly for comprehensive management, with smaller accounts starting around $1,500–$2,000.

What is ASIN-based pricing?

The fee scales with how many parent ASINs are under management — the variable that actually drives agency workload. ATIL: Try Us $200/month (2–3 ASINs), Starter $499 (up to 10), Growth $999 (up to 25), Enterprise custom above 25.

Why is percentage-of-spend pricing a conflict of interest?

Because the agency earns more when you spend more, regardless of outcome. ASIN-based flat pricing keeps the incentive on results per product, and your ad spend goes to Amazon directly.

Are there hidden costs to watch for?

Commonly: onboarding fees, creative production charges, minimum ad-spend requirements and multi-marketplace premiums. Our tiers have none — the monthly fee plus your own ad spend paid to Amazon is the entire cost.

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