Abhinandan Tallur

Abhinandan Tallur is the founder, CEO and CTO of ATIL — a performance marketing and Amazon advertising agency built on a simple idea: an agency run by engineers will measure what it sells. He leads both the company and the engineering of its in-house ad-management platform, ScaleSkus.

Under his direction, ATIL manages Amazon advertising for 63 brands on live ad accounts — work that has driven ₹134 Cr in Amazon revenue at a 5.35× blended ROAS, with every figure pulled from the Amazon Selling Partner API rather than estimated. The agency also runs Meta and Google advertising and full-funnel growth for 150+ brands across India.

His operating philosophy shapes the company: software handles the bids, humans handle the strategy. ScaleSkus makes thousands of bid adjustments a day using tri-source data fusion across the Amazon Ads API, Selling Partner API, and Marketing Stream; the team handles where each account goes next, reviewed weekly in plain English.