Amazon DSP Agency
Amazon DSP — programmatic display that compounds your PPC.
Amazon DSP (Demand-Side Platform) is where the revenue your PPC almost-won comes back. ATIL runs Amazon DSP for qualified brands — programmatic display, video, and retargeting that reaches shoppers on and off Amazon, then hands them back to your Sponsored Ads to close.
Most agencies stop at Sponsored Products. The brands compounding fastest layer Amazon DSP on top — retargeting cart abandoners, lookalikes of high-LTV buyers, and competitor-conquest audiences. Because DSP buys impressions on a CPM basis with audience precision, it does the top-and-middle-funnel work that keyword bidding can't, and it feeds warm audiences straight into your bottom-funnel PPC.
- →Warm-audience retargeting at up to 3× the click-through of broad PPC
- →Cart-abandoner and detail-page-view-but-no-purchase audiences re-engaged
- →Lookalikes built from your highest-LTV buyers, not platform defaults
- →Off-Amazon reach (Twitch, IMDb, third-party exchanges) tied back to Amazon conversion
How we run it
Audience architecture
We map your funnel into DSP audiences — cart abandoners, DPV non-purchasers, subscribe-and-save lapses, competitor ASIN viewers, and LTV-seeded lookalikes.
Creative + supply
Display and video creative built for each audience, served across Amazon-owned and third-party supply with brand-safety controls.
AMC measurement
Every DSP line is measured in Amazon Marketing Cloud for new-to-brand, path-to-purchase, and incrementality — not last-click vanity.
PPC handoff
Warm DSP audiences are handed to Sponsored Brands and Sponsored Products to convert at lower ACoS. The two channels compound.
Proof — SP-API verified
Automaze: Conversion Rate 3.12% → 3.6% (+15.4%), Ad Sales ₹1.65 Cr → ₹1.91 Cr (+15.8%)
Synergy Etrade: 9.62x ROAS — Best in Our Portfolio — 10.4% ACOS, ₹3.09 Cr Ad Sales
Nutraj: ROAS 6.0x → 6.89x (+14.8%), ACOS 16.7% → 14.5% (−13.2%), Ad Sales +8.7%
Amazon DSP Agency — common questions
What is the minimum spend for Amazon DSP?+
Amazon DSP historically required higher minimums than self-serve PPC. ATIL runs managed DSP for brands spending from roughly ₹3–5 lakh/month upward, where the audience precision pays for itself. Below that, we keep you on Sponsored Ads until the volume justifies DSP.
How is Amazon DSP different from Sponsored Display?+
Sponsored Display is self-serve, keyword/ASIN-targeted, and CPC-based. Amazon DSP is programmatic, audience-targeted, CPM-based, and reaches off-Amazon supply. DSP does upper-funnel and retargeting at scale; Sponsored Display is a lighter, bottom-funnel tool.
Do you measure DSP incrementality?+
Yes. Every DSP campaign is measured in Amazon Marketing Cloud with holdout-based incrementality where volume allows — so you know the lift is real, not borrowed from organic.
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