PageSpeed 100 on Desktop, 99 on Mobile for Anjan Fashion Design

The Site

Anjan Fashion Design sells designer apparel online. A fashion brand lives or dies by its product photography — blurry or slow-loading images kill conversion rates in the first second.

The Challenge

The site had two related problems:

1. 51 product images averaging 800 KB each, all PNG. A single page with 10 products was downloading 8+ MB of imagery — catastrophic on Indian 4G connections.
2. A stacked plugin setup that loaded Elementor addons, page builders, and caching tools that sometimes fought each other.

Goal: preserve pristine product image quality while cutting weight aggressively.

What We Changed

1. WebP conversion at Q92 (near-lossless)

Every product image was converted to WebP at quality 92. At Q92, side-by-side tests are indistinguishable from the original — no perceptible softness, no artifacts in detail. But the file size drops ~84%.

Before: 39 MB across 51 images
After: 6 MB, served as WebP to modern browsers, original PNG as fallback for old browsers

2. ATIL Site Optimizer plugin

Our internal WordPress plugin applied 30+ correct default settings across:

• Elementor’s performance experiments (the ones that ship disabled but should be on)
• LiteSpeed Cache aggressive mode (minify, defer, lazy-load, browser cache 30 days)
• Astra theme (local Google Fonts, preload)
• WordPress core (disable emoji, oEmbed discovery)

3. YouTube lazy-load

Replaces <iframe> embeds with click-to-play placeholders. Saves ~1 MB of YouTube player JS on any page with video.

4. Browser cache headers

30-day browser cache on static assets, query-string stripping for cacheable URLs.

The Result

Google PageSpeed Insights scores — reproducible on any fresh PSI run:

Metric	Desktop	Mobile
Performance Score	100/100	99/100
First Contentful Paint	0.5s	1.8s
Largest Contentful Paint	0.6s	2.0s
Total Blocking Time	0 ms	0 ms
Cumulative Layout Shift	0.015	0.015

All Core Web Vitals pass. Every metric is green.

Why 100/100 Matters

Google’s Core Web Vitals are a direct ranking factor. A 100/100 PageSpeed score signals to Google that this site deserves top placement. Real-world benefits:

• Lower Google Ads cost-per-click (landing page experience is a major quality score factor)
• Higher organic search rankings for competitive queries
• Zero abandonment from “page too slow” — the page is instant
• Server bill goes down: less bandwidth, less compute

See the live score: PageSpeed Insights — anjanfashiondesign.com