The Challenge
Dry fruits is a repeat-purchase category with heavy festival seasonality and near-identical competing listings. Growth comes from being the default choice at the moment of restock — which means holding position continuously, not spiking during festivals and disappearing between them.
Quick answer
A dry fruits and nuts brand on Amazon India produced ₹7.92 Cr of total revenue across 90 days from ₹40.03 L of ad spend — 5.06% TACoS, 5.98× ROAS, 16.72% ACoS, with 69.8% of revenue organic and an 18.88% conversion rate on ad clicks.
This is the largest account in our managed book, and the structure is unremarkable on purpose: 82 active campaigns, three ad types, no exotic tactics.
The numbers
| Metric | Value |
|---|---|
| Total Amazon revenue | ₹7.92 Cr |
| Ad-attributed sales | ₹2.39 Cr |
| Ad spend | ₹40.03 L |
| ROAS | 5.98× |
| ACoS | 16.72% |
| TACoS | 5.06% |
| Organic share | 69.8% |
| Total orders | 1,49,579 |
| Conversion rate (ad clicks) | 18.88% |
| Sponsored Products ROAS | 5.72× |
| Sponsored Brands ROAS | 11.8× |
| Sponsored Display ROAS | 5.17× |
Period: 4 June – 1 September 2026, settled through 31 August. Live account, not estimated.
Why the name is withheld
Client name protected under NDA. All metrics from the live account.
What we did
1. Bought the restock moment, not the festival
Dry fruits sells on repeat. The valuable impression is the one served to someone who bought eight weeks ago and is running low — not the one served to a festival-season browser comparing prices. Budget is held steady through the quiet weeks so the brand is present when the restock happens, and seasonal peaks are treated as a bonus rather than the plan.
2. Leaned on Sponsored Brands where most accounts underuse it
Sponsored Brands returned 11.8× — roughly double Sponsored Products. In a repeat-purchase category the brand headline does disproportionate work, because the shopper is choosing a name they trust rather than evaluating a product for the first time. Most accounts we inherit spend under 5% of budget on SB. Here it earned more.
3. Let an 18.88% conversion rate set the ceiling on spend
When nearly one in five ad clicks converts, listings and reviews are doing the selling. That is the signal to stop buying more traffic and start protecting the terms that already work — which is why TACoS sits at 5.06% on an eight-figure quarter.
Why 5.98× ROAS beats a higher number here
A smaller account can post 10× by advertising only its best-converting terms. This account carries ₹40 L of quarterly spend across an entire catalogue, including terms that build category share rather than convert immediately. ROAS falls as you buy more of the addressable market — that is arithmetic, not failure. The number that matters is that TACoS stayed at 5.06% while total revenue reached ₹7.92 Cr.
Is 5% TACoS realistic at this scale?
At ₹7.92 Cr per quarter with a strong organic position, yes. For a brand under ₹50 L a quarter still building reviews and rank, no — expect two to three times that, and be suspicious of anyone promising otherwise.
Free Amazon audit — we will run the same diagnostic on your account.
Result
₹7.92 Cr total Amazon revenue in 90 days at 5.06% TACoS. ₹2.39 Cr ad-attributed sales at 5.98× ROAS, with 69.8% of revenue organic and Sponsored Brands returning 11.8×.
₹7.92 Cr
Total Amazon Revenue
₹2.39 Cr
Ad-Attributed Sales
5.98×
Blended ROAS
5.06%
TACoS
11.8×
Sponsored Brands ROAS
90 days, Jun–Aug 2026
Period
Under NDA
Client Name
Live ad account + Amazon Sales & Traffic
Data Source