The Challenge
Home category has long consideration cycles + visual-decision dynamics. Most brands in the space either over-spend on Sponsored Display retargeting or under-invest in lifestyle creative. Brand needed both, balanced.
Why the name is withheld
Client name protected under NDA. All numbers below from the live Amazon Ads account.
What we did
1. Lifestyle imagery rebuild
Home categories convert on imagery. Rebuilt main + lifestyle images across the top 80 SKUs — solo product on white + lifestyle in a real room with scale references.
2. Sponsored Display interest-category audiences
Reduced Sponsored Products spend on saturated brand-defence terms. Redeployed to Sponsored Display interest audiences (“home improvement,” “first-time home buyers,” “interior design enthusiasts”).
3. Cluster-level ACOS targets
Different home-product clusters needed different ACOS targets. A single account-wide target would have wasted spend on saturated clusters and under-invested in growth ones.
Result
- Blended ROAS: 8.11×
- Total Amazon revenue: ₹3.49 Cr
- Ad-attributed sales: ₹1.26 Cr
- Halo ratio: ad spend drove additional 1.77× revenue in organic Amazon sales
Free Amazon audit — we’ll run the same diagnostic on your account.
Result
8.11× ROAS sustained. ₹3.49 Cr total Amazon revenue with only ₹1.26 Cr in ad-attributed sales. Halo ratio 1.77× — strong organic lift from ad-driven discovery.
8.11×
Blended ROAS
₹3.49 Cr
Total Amazon Revenue
₹1.26 Cr
Ad-Attributed Sales
Home & Living
Category
Under NDA
Client Name
Live ad account
Data Source