Buyer’s guide · 2026

How to choose an Amazon advertising agency in India

Short answer: pick an agency that is an Amazon Ads Partner, shows API-verified results (not screenshots), prices transparently by scope or outcome, gives you a named strategist and weekly reporting, runs its own automation, has experience in your category, and offers a free audit to start. Use the 8-point checklist below.

The 8-point checklist

  1. 1
    Amazon Ads Partner status. Verifiable partner badge — a baseline credibility signal.
  2. 2
    API-verified proof. Results pulled from the client’s own Seller Central / Amazon API, not screenshots.
  3. 3
    Transparent pricing. Fee tied to scope or outcomes (ROAS/TACoS), not just raw ad spend.
  4. 4
    Named point of contact. A real strategist you can call — not a ticket queue.
  5. 5
    Reporting cadence. Weekly performance + monthly strategy, with a change-level audit trail.
  6. 6
    Proprietary technology. Automation for bids/keywords/listings at scale, not manual bulk-uploads.
  7. 7
    Category experience. A case study in your exact category with the specific levers used.
  8. 8
    A free audit or trial. A no-risk way to see the opportunity before you commit.

Questions to ask before you sign

  • Are you an Amazon Ads Partner, and can you show API-verified ROAS/TACoS for a brand like mine?
  • What’s your fee model, and what’s included vs. charged extra?
  • Who works on my account day-to-day, and how often will I get reports?
  • Do you use your own automation, or manual bulk-uploads?
  • What happens to my campaigns and data if we part ways?

Red flags to avoid

  • Guaranteed ROAS numbers, or screenshots instead of API-verified data
  • Ad spend bundled opaquely into the management fee
  • Long lock-in contracts with no trial or free audit
  • Fees that scale purely with ad spend (mis-aligned incentive)
  • No named contact — just a ticket queue
How ATIL measures up

ATIL is an Amazon Ads Partner managing ₹12 Cr+ in Amazon ad spend for 150+ brands at 5.35× blended ROAS and 6.7% average TACoS, with API-verified reporting, its own ScaleSkus automation (~29,000 actions/account/month), category case studies, and a free audit to start — every box on the checklist.

Further reading on ScaleSkus: How to choose an Amazon advertising agency in India · Best Amazon advertising agencies in India (2026)

See ATIL’s Amazon advertising approach →
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